Brand System for AI
A Brand System for AI turns a brand guide into files that AI tools can follow directly: voice rules, approved claims, banned phrases, terminology and before and after examples. Every draft from every staff member starts on brand.
- Starting at
- $3,000
- Billing
- build, then $200 per month
- Typical timeline
- 2 to 3 weeks
- Part of
- Run AI well
Why it matters
Your brand guide is a PDF people read once. Staff now write with AI tools that have never seen it, so emails, posts and reports drift into a generic voice that sounds like everyone else.
Best fit for: Associations, Nonprofits, Law firms, Medical practices, Commercial real estate, Small business.
What you get
Everything below is delivered in your name and stays yours.
- Voice rules written as AI instructions
- Approved claims and the proof behind each
- Banned phrases and preferred terms
- Before and after examples by content type
- Setup inside your approved AI tools
- A quarterly refresh as your messaging changes
How it works
Gather
We collect your guide, best writing and worst drafts.
Write the system
Rules, claims and examples in a format AI follows.
Install
Loaded into the tools your team uses.
Test
Staff drafts compared before and after.
Built on open standards and tools you control
- Your brand guide
- Custom instructions in ChatGPT, Claude, Gemini or Copilot
- Orca Creative brand practice
Price and costs. Starting at $3,000 build, then $200 per month. Installs into AI tools you already use. No new platform. Your exact number is fixed in writing before work starts.
Questions about Brand System for AI
Do we need a new brand first?
No. The system captures the brand you have. If the brand itself needs work, Orca Creative can help.
Does it work across different AI tools?
Yes. The files are written to transfer between tools.
Who owns the files?
You do, like everything else Orca builds.
Often paired with
Compliance Checked Copy
Faster marketing copy for regulated practices, checked against approved claims.
From $1,500Shared AI Workflow Library
Your team's best AI workflows, written down and shared so learning compounds.
From $2,500Executive Voice Program
Your leader's expertise turned into a steady stream of posts in their own voice.
From $1,200Start with Brand System for AI
Describe what is not working. A senior member of the Orca team replies within one business day with an honest read, a timeline and a fixed number.
- You talk to the people who do the work.
- Fixed scope and fixed price before anything starts.
- You own every file, login and record.
- Straight answers, including when you do not need us.